When hair straighteners first became a main stream hair styling tool some years ago, consumers were left with a choice of large, clumsy looking models, many of which did nothing special for anyone that didn't already have relatively straight hair. For those with thick, curly hair the results were not brilliant, and many therefore saw no benefit from having a set of straightening irons as part of their hair styling kit.

Amongst the most popular high tech hair straightening models and makes is the GHD hair straightener, and this is a model that has become popular with both industry professionals, such as stylists, and with consumers. Although they are more expensive than most other models, many consumers have said that they would rather pay the higher price and get great results than compromise on the end result for the sake of twenty or thirty pounds.